Read the article and show understanding by talking about 5 points chosen

• “White lettering on a black background is another characteristic of this era, because titles simply looked better this way when projected with live-action B&W film.’’

This quote talks about white lettering on a black background looking good. This is rather interesting as now in most title sequences bright colours are used to attract the audience. I find it very interesting as audience could have been attracted just by seeing black and white when the movies first have came out.

• “The font, Berthold Herold Reklameschrift BQ (digitized version) was created by German typesetter Heinz Hoffman in 1904.’’

I have found this quote very interesting by just looking at the year 1904, it is hard to believe that movies have been created so long ago.

• “For a time, “film doctor” Ralph Spence (1890–1949) was the highest-paid title writer in the industry, earning $10,000 a picture for his one-liners.’’

This is also quite hard to believe as a huge amount of money has been earned by Ralph Spence for just a line of a text. Also looking back at the year the titles were made you are able to already know that the titles were very simple in black and white, not something amazing.

• “The first Mickey Mouse cartoon, circa 1929, features both Mickey and Minnie, but its main title, “Plane Crazy,” is lacklustre.’’

This, I have chosen as you can see that Mickey Mouse cartoon has been created in 1929 which was 81 year ago. I find this very interesting as after a very long time Mickey Mouse is still on television and loved by children.

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/